Nearly 91 million people, or 27.6% of the US population, use a voice assistant via any device at least once per month. Whether we're saying "OK Google" or "Alexa", we're talking to machines to help with everything from shopping lists to booking flights.
Already, Alexa has over 20,000 smart home supported devices while Google Assistant has over 10,000.
Smart home speakers can do a number of different things, including answering questions, control smart home devices, set alarms, play music and more. Each speaker has different strengths and weaknesses, but companies Google, Amazon and Apple are working hard to fill the gaps and make these speakers even smarter.
Many of these assistant's apps are designed to save consumers from needing to look at a website. As smart speakers are becoming more popular, their owners are also increasingly getting more use out of them. Music still remains by far the most popular use case, with 70% of smart speaker owners using voice assistants for it. Second on the list are weather forecasts, which are being requested by 64% of smart speaker owners. 47% report using the devices for online searches, 46% ask for the news, and 36% make calls.
As to which device is better, if you're more of a "set it and forget it" person, go with Google, whose syntax will remain simpler. If you like to dive into learning and configuring things for maximum power, Alexa will be a faithful companion on that journey.
Using digital assistants is quickly becoming the norm for everyone. Soon, our phones, our cars, and every other device we own will help us find the right home to live in and even the right way to sell our homes, all with the sound of our voices.